APA (7th ed.) Citation

Luther, W. M. (1982). The Marketing Plan: How to prepare & implement it. Amacom.

Chicago Style (17th ed.) Citation

Luther, William M. The Marketing Plan: How to Prepare & Implement It. New York: Amacom, 1982.

MLA (9th ed.) Citation

Luther, William M. The Marketing Plan: How to Prepare & Implement It. Amacom, 1982.

Warning: These citations may not always be 100% accurate.