APA-Zitierstil (7. Ausg.)

Cooper, R. G. (1993). Winning at new products: Accelerating the process from idea to launch (2. ed.). Perseus Books.

Chicago-Zitierstil (17. Ausg.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2. ed. Reading, Mass: Perseus Books, 1993.

MLA-Zitierstil (9. Ausg.)

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 2. ed. Perseus Books, 1993.