Relationship marketing for competitive advantage: winning and keeping customers
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
1998
|
| Edition: | 1. publ., repr. |
| Series: | The marketing series
|
| Subjects: | |
| Physical Description: | X, 304 S. graph. Darst. |
| ISBN: | 0750640170 |
Staff View
MARC
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| id | DE-604.BV024476392 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:00:24Z |
| institution | BVB |
| isbn | 0750640170 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018452138 |
| oclc_num | 884503871 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | X, 304 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series |
| spelling | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... 1. publ., repr. Oxford [u.a.] Butterworth-Heinemann 1998 X, 304 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series Marketing (DE-588)4037589-4 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Beziehungsmanagement (DE-588)4326109-7 s Unternehmen (DE-588)4061963-1 s Payne, Adrian Sonstige oth |
| spellingShingle | Relationship marketing for competitive advantage winning and keeping customers Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Servicepolitik (DE-588)4234502-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4126457-5 (DE-588)4061963-1 (DE-588)4326109-7 (DE-588)4234502-9 |
| title | Relationship marketing for competitive advantage winning and keeping customers |
| title_auth | Relationship marketing for competitive advantage winning and keeping customers |
| title_exact_search | Relationship marketing for competitive advantage winning and keeping customers |
| title_full | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_fullStr | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_full_unstemmed | Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... |
| title_short | Relationship marketing for competitive advantage |
| title_sort | relationship marketing for competitive advantage winning and keeping customers |
| title_sub | winning and keeping customers |
| topic | Marketing (DE-588)4037589-4 gnd Qualitätssicherung (DE-588)4126457-5 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Servicepolitik (DE-588)4234502-9 gnd |
| topic_facet | Marketing Qualitätssicherung Unternehmen Beziehungsmanagement Servicepolitik |
| work_keys_str_mv | AT payneadrian relationshipmarketingforcompetitiveadvantagewinningandkeepingcustomers |