Consumer information processing: perspectives and implications for advertising
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Marketing Science Institute
1976
|
| Series: | Report / Marketing Science Institute
76-113 |
| Physical Description: | VII, 153 S. |
Staff View
MARC
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Record in the Search Index
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:00:24Z |
| institution | BVB |
| language | English |
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| physical | VII, 153 S. |
| publishDate | 1976 |
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| publisher | Marketing Science Institute |
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| series2 | Report / Marketing Science Institute |
| spelling | Wilkie, William L. Verfasser aut Consumer information processing perspectives and implications for advertising by William L. Wilkie and Paul W. Farris Cambridge, Mass. Marketing Science Institute 1976 VII, 153 S. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 76-113 Farris, Paul W. Verfasser (DE-588)142526290 aut Marketing Science Institut <Cambridge, Mass.> Report 76 (DE-604)BV002814091 76 |
| spellingShingle | Wilkie, William L. Farris, Paul W. Consumer information processing perspectives and implications for advertising |
| title | Consumer information processing perspectives and implications for advertising |
| title_auth | Consumer information processing perspectives and implications for advertising |
| title_exact_search | Consumer information processing perspectives and implications for advertising |
| title_full | Consumer information processing perspectives and implications for advertising by William L. Wilkie and Paul W. Farris |
| title_fullStr | Consumer information processing perspectives and implications for advertising by William L. Wilkie and Paul W. Farris |
| title_full_unstemmed | Consumer information processing perspectives and implications for advertising by William L. Wilkie and Paul W. Farris |
| title_short | Consumer information processing |
| title_sort | consumer information processing perspectives and implications for advertising |
| title_sub | perspectives and implications for advertising |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT wilkiewilliaml consumerinformationprocessingperspectivesandimplicationsforadvertising AT farrispaulw consumerinformationprocessingperspectivesandimplicationsforadvertising |