APA (7th ed.) Citation

Wilkie, W. L., & Farris, P. W. (1976). Consumer information processing: Perspectives and implications for advertising. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Wilkie, William L., and Paul W. Farris. Consumer Information Processing: Perspectives and Implications for Advertising. Cambridge, Mass: Marketing Science Institute, 1976.

MLA (9th ed.) Citation

Wilkie, William L., and Paul W. Farris. Consumer Information Processing: Perspectives and Implications for Advertising. Marketing Science Institute, 1976.