Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Language: | Undetermined |
| Published: |
1994
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| Physical Description: | S. 19-39. - Sign.: BGW 549 |
Staff View
MARC
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| 100 | 1 | |a Backhaus, Klaus |d 1947- |e Verfasser |0 (DE-588)132699699 |4 aut | |
| 245 | 1 | 0 | |a Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management |c Klaus Backhaus ; Georg-Michael Späth |
| 264 | 1 | |c 1994 | |
| 300 | |a S. 19-39. - Sign.: BGW 549 | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Späth, Georg-Michael |e Verfasser |4 aut | |
| 773 | 0 | 8 | |t Technologiemanagement und Technologien für das Management / Erich Zahn (Hrsg.) |d Stuttgart, 1994 |w (DE-604)BV009252412 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018445326 | ||
Record in the Search Index
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| article_link | (DE-604)BV009252412 |
| author | Backhaus, Klaus 1947- Späth, Georg-Michael |
| author_GND | (DE-588)132699699 |
| author_facet | Backhaus, Klaus 1947- Späth, Georg-Michael |
| author_role | aut aut |
| author_sort | Backhaus, Klaus 1947- |
| author_variant | k b kb g m s gms |
| building | Verbundindex |
| bvnumber | BV024469334 |
| ctrlnum | (OCoLC)916295387 (DE-599)BVBBV024469334 |
| format | Book Chapter |
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| id | DE-604.BV024469334 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:00:15Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018445326 |
| oclc_num | 916295387 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | S. 19-39. - Sign.: BGW 549 |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| record_format | marc |
| spelling | Backhaus, Klaus 1947- Verfasser (DE-588)132699699 aut Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management Klaus Backhaus ; Georg-Michael Späth 1994 S. 19-39. - Sign.: BGW 549 txt rdacontent n rdamedia nc rdacarrier Späth, Georg-Michael Verfasser aut Technologiemanagement und Technologien für das Management / Erich Zahn (Hrsg.) Stuttgart, 1994 (DE-604)BV009252412 |
| spellingShingle | Backhaus, Klaus 1947- Späth, Georg-Michael Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management |
| title | Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management |
| title_auth | Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management |
| title_exact_search | Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management |
| title_full | Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management Klaus Backhaus ; Georg-Michael Späth |
| title_fullStr | Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management Klaus Backhaus ; Georg-Michael Späth |
| title_full_unstemmed | Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management Klaus Backhaus ; Georg-Michael Späth |
| title_short | Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management |
| title_sort | herausforderungen systemtechnologischer vertrauensguter an das marketing management |
| work_keys_str_mv | AT backhausklaus herausforderungensystemtechnologischervertrauensguterandasmarketingmanagement AT spathgeorgmichael herausforderungensystemtechnologischervertrauensguterandasmarketingmanagement |