European advertising strategies: the profiles and policies of multinational companies operating in Europe
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Cassell
1993
|
| Schlagworte: | |
| Beschreibung: | XIV, 210 S. zahlr. Ill. |
| ISBN: | 0304328138 |
Internformat
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Datensatz im Suchindex
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| author | Rijkens, Rein |
| author_facet | Rijkens, Rein |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV024469143 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:00:15Z |
| institution | BVB |
| isbn | 0304328138 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018445142 |
| oclc_num | 231422446 |
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| owner_facet | DE-83 |
| physical | XIV, 210 S. zahlr. Ill. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Cassell |
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| spelling | Rijkens, Rein Verfasser aut European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens. With a foreword by Lord Cockfield London [u.a.] Cassell 1993 XIV, 210 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Europa (DE-588)4015701-5 g Werbeplanung (DE-588)4130474-3 s DE-604 Werbestrategie (DE-588)4133682-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rijkens, Rein European advertising strategies the profiles and policies of multinational companies operating in Europe Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4133682-3 (DE-588)4130474-3 (DE-588)4015701-5 (DE-588)4522595-3 |
| title | European advertising strategies the profiles and policies of multinational companies operating in Europe |
| title_auth | European advertising strategies the profiles and policies of multinational companies operating in Europe |
| title_exact_search | European advertising strategies the profiles and policies of multinational companies operating in Europe |
| title_full | European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens. With a foreword by Lord Cockfield |
| title_fullStr | European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens. With a foreword by Lord Cockfield |
| title_full_unstemmed | European advertising strategies the profiles and policies of multinational companies operating in Europe Rein Rijkens. With a foreword by Lord Cockfield |
| title_short | European advertising strategies |
| title_sort | european advertising strategies the profiles and policies of multinational companies operating in europe |
| title_sub | the profiles and policies of multinational companies operating in Europe |
| topic | Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Werbestrategie Werbeplanung Europa Fallstudiensammlung |
| work_keys_str_mv | AT rijkensrein europeanadvertisingstrategiestheprofilesandpoliciesofmultinationalcompaniesoperatingineurope |