APA (7th ed.) Citation

Ballantyne, D. (1991). Coming to grips with service intangibles using quality management techniques. School of Management.

Chicago Style (17th ed.) Citation

Ballantyne, David. Coming to Grips with Service Intangibles Using Quality Management Techniques. Cranfield: School of Management, 1991.

MLA (9th ed.) Citation

Ballantyne, David. Coming to Grips with Service Intangibles Using Quality Management Techniques. School of Management, 1991.

Warning: These citations may not always be 100% accurate.