Relationship marketing: bringing quality customer service and marketing together
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cranfield
School of Management
1991
|
| Series: | Working paper series / Cranfield School of Management
31/91 |
| Subjects: | |
| Physical Description: | 25 S. |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Christopher, Martin Payne, Adrian Ballantyne, David |
| author_GND | (DE-588)14114162X |
| author_facet | Christopher, Martin Payne, Adrian Ballantyne, David |
| author_role | aut aut aut |
| author_sort | Christopher, Martin |
| author_variant | m c mc a p ap d b db |
| building | Verbundindex |
| bvnumber | BV024466195 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)916280279 (DE-599)BVBBV024466195 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024466195 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:00:11Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018442278 |
| oclc_num | 916280279 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | 25 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | School of Management |
| record_format | marc |
| series2 | Working paper series / Cranfield School of Management |
| spelling | Christopher, Martin Verfasser aut Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne Cranfield School of Management 1991 25 S. txt rdacontent n rdamedia nc rdacarrier Working paper series / Cranfield School of Management 31/91 Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Payne, Adrian Verfasser aut Ballantyne, David Verfasser (DE-588)14114162X aut Cranfield School of Management Working paper series 31/91 (DE-604)BV024465345 31/91 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christopher, Martin Payne, Adrian Ballantyne, David Relationship marketing bringing quality customer service and marketing together Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4126457-5 (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)4234502-9 (DE-588)4037589-4 |
| title | Relationship marketing bringing quality customer service and marketing together |
| title_auth | Relationship marketing bringing quality customer service and marketing together |
| title_exact_search | Relationship marketing bringing quality customer service and marketing together |
| title_full | Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne |
| title_fullStr | Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne |
| title_full_unstemmed | Relationship marketing bringing quality customer service and marketing together Martin Christopher ; Adrian Payne and David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing bringing quality customer service and marketing together |
| title_sub | bringing quality customer service and marketing together |
| topic | Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Qualitätssicherung Beziehungsmanagement Kundenmanagement Servicepolitik Marketing |
| volume_link | (DE-604)BV024465345 |
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