APA (7th ed.) Citation

Christopher, M., Payne, A., & Ballantyne, D. (1991). Relationship marketing: Bringing quality customer service and marketing together. School of Management.

Chicago Style (17th ed.) Citation

Christopher, Martin, Adrian Payne, and David Ballantyne. Relationship Marketing: Bringing Quality Customer Service and Marketing Together. Cranfield: School of Management, 1991.

MLA (9th ed.) Citation

Christopher, Martin, et al. Relationship Marketing: Bringing Quality Customer Service and Marketing Together. School of Management, 1991.