Measuring price and quality competitiveness: a study of eigteen British product markets
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Aldershot [u.a.]
Avebury
1992
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 205 S. |
| ISBN: | 1856283283 |
Internformat
MARC
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| 100 | 1 | |a Swann, Peter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Measuring price and quality competitiveness |b a study of eigteen British product markets |c Peter Swann ; Majid Taghavi |
| 264 | 1 | |a Aldershot [u.a.] |b Avebury |c 1992 | |
| 300 | |a XIII, 205 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Taghavi, Majid |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-018441503 | ||
Datensatz im Suchindex
| _version_ | 1804140450113650688 |
|---|---|
| adam_text | Contents
Tables vii
Figures viii
Preface and acknowledgements xi
PART A: ANALYSIS 1
1. Introduction 3
2. A broad perspective of competitiveness 6
3. Earlier methods of measuring .competitiveness 9
* ¦¦ ¦ i *•• ,• ¦,,• i j
4. The measurement of product competitiveness with
diverse consumer tastes ,j . j. 18
5. The territory map1: the ljijk between measuring
competitiveness and discrete choice modelling 32
6. Increasing numbers-©f-product characteristics 42
7. Data issues and methodology 46
v
PART B: CASE STUDIES 53
8. Introduction 55
9. Fridges and fridge-freezers 61
10. Washing machines 75
11. Electric cookers 82
12. Gas cookers 90
13. Electric jug kettles 99
14. Electric toasters 106
15. Electric irons 114
16. Colour televisions 123
17. Video cassette recorders 130
18. Motor cars 141
19. Pedal bicycles 149
20. Home personal computers 155
21. Laser printers 160
22. Computer software 164
23. Credit and charge cards 168
24. Car insurance 174
25. Batteries 177
26. Hand saws 187
27. Overall conclusions from the case studies 193
PART C: REFERENCES 197
vi
Tables
9.1 List of characteristics: fridges and fridge-freezers 63
10.1 List of characteristics: washing machines 77
11.1 List of characteristics: electric cookers 84
12.1 List of characteristics: gas cookers 92
13.1 List of characteristics: electric kettles 101
14.1 List of characteristics: electric toasters 108
15.1 List of characteristics: electric irons 116
16.1 List of characteristics: colour televisions 125
17.1 New VCR characteristics introduced each year, 1975-87 133
17.2 List of characteristics: video cassette recorders 135
17.3 Contributions to total valuation: VCRs 1987 136
18.1 List of characteristics: motor cars 142
19.1 List of characteristics: pedal bicycles 151
20.1 List of characteristics: home personal computers 156
21.1 List of characteristics: laser printers 161
22.1 List of characteristics: spreadsheet software 165
22.2 Ideal consumer calculations: spreadsheet software 1987 166
23.1 List of characteristics: credit and charge cards 169
24.1 List of characteristics: car insurance 175
25.1 List of characteristics: batteries 179
26.1 List of characteristics: hand saws 189
27.1 Summary table of competitiveness in different markets 194
27.2 Competitiveness measures: details by country of origin 196
vii
Figures
3.1 Linear hedonic function 14
4.1 Competitiveness and ideal consumers 24
4.2 Competitiveness and ideal consumers (negative values) 29
5.1 Ideal consumers and territory maps 38
8.1 Import penetration: white goods 58
8.2 Import penetration: brown goods 59
8.3 Import penetration: motor vehicles 60
9.1 Import penetration: fridge-freezers 62
9.2 Ideal consumers: fridge-freezers 65
9.3 Ideal consumers: fridge-freezers by country 66
9.4 Competitive measures: fridge-freezers by brand 68
9.5 Competitive measures: fridge-freezers by brand 69
9.6 Competitive measures: fridge-freezers by country 70
9.7 Competitive measures: fridge-freezers by country 71
9.8 Competitiveness vs. market share: fridge-freezers 74
10.1 Import penetration: washing machines 76
10.2 Competitive measures: washing machines by country 79
10.3 Competitive measures: washing machines by country 80
10.4 Competitiveness vs. market share: washing machines 81
11.1 Import penetration: electric cookers 83
11.2 Competitive measures: electric cookers by country 86
11.3 Competitive measures: electric cookers by brand 87
11.4 Competitive measures: electric cookers by country 88
viii
11.5 Competitiveness vs. market share: electric cookers 89
12.1 Import penetration: gas cookers 91
12.2 Competitive measures: gas cookers by country 94
12.3 Competitive measures: gas cookers by country 95
12.4 Competitive measures: gas cookers by brand 96
12.5 Competitive measures: gas cookers by brand 97
12.6 Competitiveness vs. market share: gas cookers 98
13.1 Import penetration: electric kettles 100
13.2 Competitive measures: electric kettles by brand 102
13.3 Competitive measures: electric kettles by brand 103
13.4 Competitiveness vs. market share: electric kettles 105
14.1 Import penetration: toasters 107
14.2 Competitive measures: toasters by brand 109
14.3 Competitive measures: toasters by country 110
14.4 Competitiveness vs. market share: toasters 112
14.5 Competitiveness vs. market share: toasters 113
15.1 Import penetration: electric irons 115
15.2 Competitive measures: electric irons by brand 117
15.3 Competitive measures: electric irons by brand 118
15.4 Competitive measures: electric irons by country 119
15.5 Competitiveness vs. market share: electric irons 121
15.6 Competitiveness vs. market share: electric irons 122
16.1 Import penetration: colour televisions 124
16.2 Competitive measures: colour televisions by model 127
16.3 Competitive measures: colour televisions by brand 128
16.4 Competitiveness vs. market share: colour TVs 129
17.1 Import penetration: video cassette recorders 132
17.2 Competitiveness vs. market share: VCRs 138
18.1 Characteristic vs. value: motor cars 144
18.2 Characteristic vs. value: motor cars 145
18.3 Competitive measures: motor cars by country 146
18.4 Competitiveness vs. market share: motor cars 148
19.1 Import penetration: pedal bicycles 15°
19.2 Competitive measures: pedal bicycles by brand 153
19.3 Competitive measures: pedal bicycles by country 154
20.1 Competitive measures: home personal computers 158
20.2 Competitive measures: home personal computers 159
21.1 Competitive measures: laser printers by brand 162
23.1 Competitive measures: credit cards by brand 170
23.2 Competitive measures: credit cards by brand 171
23.3 Competitiveness vs. market share: credit cards 173
25.1 Import penetration: batteries 178
25.2 Competitive measures: batteries by brand 181
25.3 Competitive measures: batteries by brand 182
25.4 Competitive measures: batteries by country 183
ix
25.5 Competitiveness vs. market share: batteries 185
25.6 Competitiveness vs. market share: batteries 186
26.1 Import penetration: hand saws 188
26.2 Competitive measures: hand saws by brand 190
26.3 Competitive measures: hand saws by country 191
x
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| indexdate | 2024-07-09T22:00:10Z |
| institution | BVB |
| isbn | 1856283283 |
| language | English |
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| physical | XIII, 205 S. |
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| spelling | Swann, Peter Verfasser aut Measuring price and quality competitiveness a study of eigteen British product markets Peter Swann ; Majid Taghavi Aldershot [u.a.] Avebury 1992 XIII, 205 S. txt rdacontent n rdamedia nc rdacarrier Taghavi, Majid Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018441503&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Swann, Peter Taghavi, Majid Measuring price and quality competitiveness a study of eigteen British product markets |
| title | Measuring price and quality competitiveness a study of eigteen British product markets |
| title_auth | Measuring price and quality competitiveness a study of eigteen British product markets |
| title_exact_search | Measuring price and quality competitiveness a study of eigteen British product markets |
| title_full | Measuring price and quality competitiveness a study of eigteen British product markets Peter Swann ; Majid Taghavi |
| title_fullStr | Measuring price and quality competitiveness a study of eigteen British product markets Peter Swann ; Majid Taghavi |
| title_full_unstemmed | Measuring price and quality competitiveness a study of eigteen British product markets Peter Swann ; Majid Taghavi |
| title_short | Measuring price and quality competitiveness |
| title_sort | measuring price and quality competitiveness a study of eigteen british product markets |
| title_sub | a study of eigteen British product markets |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018441503&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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