Marketing: concepts and strategies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Houghton Mifflin
1989
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | Getr. Zählung Ill., graph. Darst., Kt. |
| ISBN: | 039536938X |
Staff View
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Record in the Search Index
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| id | DE-604.BV024394601 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:58:42Z |
| institution | BVB |
| isbn | 039536938X |
| language | English |
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| physical | Getr. Zählung Ill., graph. Darst., Kt. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Pride, William M. Verfasser (DE-588)170564193 aut Marketing concepts and strategies William M. Pride ; O. C. Ferrell 6. ed. Boston [u.a.] Houghton Mifflin 1989 Getr. Zählung Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Ferrell, O. C. 1943- Verfasser (DE-588)124804926 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pride, William M. Ferrell, O. C. 1943- Marketing concepts and strategies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_exact_search | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_fullStr | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_full_unstemmed | Marketing concepts and strategies William M. Pride ; O. C. Ferrell |
| title_short | Marketing |
| title_sort | marketing concepts and strategies |
| title_sub | concepts and strategies |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT pridewilliamm marketingconceptsandstrategies AT ferrelloc marketingconceptsandstrategies |