Overgaard, P. B. (1990). On the nature of advertising and its role as a signal of quality.
Chicago-Zitierstil (17. Ausg.)Overgaard, Per Baltzer. On the Nature of Advertising and Its Role as a Signal of Quality. Louvain-la-Neuve, 1990.
MLA-Zitierstil (9. Ausg.)Overgaard, Per Baltzer. On the Nature of Advertising and Its Role as a Signal of Quality. 1990.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.