Les mots de la publicité: l'architecture du slogan
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Bibliographic Details
Main Author: Grunig, Blanche-Noëlle (Author)
Format: Book
Language:French
Published: [Paris] Presses du CNRS 1991
Series:CNRS plus
Subjects:
Physical Description:254 S. Ill., graph. Darst.
ISBN:2876820390

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