Silk, A. J. (1974). Advertising's Affective Qualities and consumer response.
Chicago Style (17th ed.) CitationSilk, Alvin J. Advertising's Affective Qualities and Consumer Response. 1974.
MLA (9th ed.) CitationSilk, Alvin J. Advertising's Affective Qualities and Consumer Response. 1974.
Warning: These citations may not always be 100% accurate.