Pre-test market evaluation of new packaged goods: a model and measurement methodology
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Massachusetts Inst. of Technology
1977
|
| Series: | Alfred P. Sloan School of Management: Working paper
76,834 |
| Physical Description: | 72 Bl. graph. Darst. |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV024339899 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:56:21Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018241205 |
| oclc_num | 916382446 |
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| physical | 72 Bl. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Massachusetts Inst. of Technology |
| record_format | marc |
| series | Alfred P. Sloan School of Management: Working paper |
| series2 | Alfred P. Sloan School of Management: Working paper |
| spelling | Silk, Alvin J. Verfasser (DE-588)128832444 aut Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban Cambridge, Mass. Massachusetts Inst. of Technology 1977 72 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Alfred P. Sloan School of Management: Working paper 76,834 Urban, Glen L. Verfasser (DE-588)170200981 aut Alfred P. Sloan School of Management: Working paper 76,834 (DE-604)BV008915241 76,834 |
| spellingShingle | Silk, Alvin J. Urban, Glen L. Pre-test market evaluation of new packaged goods a model and measurement methodology Alfred P. Sloan School of Management: Working paper |
| title | Pre-test market evaluation of new packaged goods a model and measurement methodology |
| title_auth | Pre-test market evaluation of new packaged goods a model and measurement methodology |
| title_exact_search | Pre-test market evaluation of new packaged goods a model and measurement methodology |
| title_full | Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban |
| title_fullStr | Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban |
| title_full_unstemmed | Pre-test market evaluation of new packaged goods a model and measurement methodology Alvin J. Silk ; Glen L. Urban |
| title_short | Pre-test market evaluation of new packaged goods |
| title_sort | pre test market evaluation of new packaged goods a model and measurement methodology |
| title_sub | a model and measurement methodology |
| volume_link | (DE-604)BV008915241 |
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