APA (7th ed.) Citation

Silk, A. J., & Urban, G. L. (1977). Pre-test market evaluation of new packaged goods: A model and measurement methodology. Massachusetts Inst. of Technology.

Chicago Style (17th ed.) Citation

Silk, Alvin J., and Glen L. Urban. Pre-test Market Evaluation of New Packaged Goods: A Model and Measurement Methodology. Cambridge, Mass: Massachusetts Inst. of Technology, 1977.

MLA (9th ed.) Citation

Silk, Alvin J., and Glen L. Urban. Pre-test Market Evaluation of New Packaged Goods: A Model and Measurement Methodology. Massachusetts Inst. of Technology, 1977.