The Influence of advertising's affective qualities on consumer response:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
1973
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Staff View
MARC
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| 100 | 1 | |a Silk, Alvin J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Influence of advertising's affective qualities on consumer response |
| 264 | 1 | |c 1973 | |
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Record in the Search Index
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| author | Silk, Alvin J. |
| author_facet | Silk, Alvin J. |
| author_role | aut |
| author_sort | Silk, Alvin J. |
| author_variant | a j s aj ajs |
| building | Verbundindex |
| bvnumber | BV024339898 |
| ctrlnum | (OCoLC)916382397 (DE-599)BVBBV024339898 |
| format | Book |
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| id | DE-604.BV024339898 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:56:21Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018241204 |
| oclc_num | 916382397 |
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| owner_facet | DE-83 |
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| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
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| spelling | Silk, Alvin J. Verfasser aut The Influence of advertising's affective qualities on consumer response 1973 txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Silk, Alvin J. The Influence of advertising's affective qualities on consumer response |
| title | The Influence of advertising's affective qualities on consumer response |
| title_auth | The Influence of advertising's affective qualities on consumer response |
| title_exact_search | The Influence of advertising's affective qualities on consumer response |
| title_full | The Influence of advertising's affective qualities on consumer response |
| title_fullStr | The Influence of advertising's affective qualities on consumer response |
| title_full_unstemmed | The Influence of advertising's affective qualities on consumer response |
| title_short | The Influence of advertising's affective qualities on consumer response |
| title_sort | the influence of advertising s affective qualities on consumer response |
| work_keys_str_mv | AT silkalvinj theinfluenceofadvertisingsaffectivequalitiesonconsumerresponse |