APA (7th ed.) Citation

Silk, A. J. (1973). The Influence of advertising's affective qualities on consumer response.

Chicago Style (17th ed.) Citation

Silk, Alvin J. The Influence of Advertising's Affective Qualities on Consumer Response. 1973.

MLA (9th ed.) Citation

Silk, Alvin J. The Influence of Advertising's Affective Qualities on Consumer Response. 1973.

Warning: These citations may not always be 100% accurate.