APA (7th ed.) Citation

Shimp, T. A. (1986). Promotion Management and marketing comminications.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Comminications. 1986.

MLA (9th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Comminications. 1986.

Warning: These citations may not always be 100% accurate.