Marketing communication and the hierarchy-of-effects:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Marketing Science Inst.
1973
|
| Physical Description: | 44 S. graph. Darst. |
Staff View
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Record in the Search Index
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:56:11Z |
| institution | BVB |
| language | English |
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| oclc_num | 254381150 |
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| physical | 44 S. graph. Darst. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Marketing Science Inst. |
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| spelling | Ray, Michael L. Verfasser aut Marketing communication and the hierarchy-of-effects by Michael L. Ray Cambridge, Mass. Marketing Science Inst. 1973 44 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Ray, Michael L. Marketing communication and the hierarchy-of-effects |
| title | Marketing communication and the hierarchy-of-effects |
| title_auth | Marketing communication and the hierarchy-of-effects |
| title_exact_search | Marketing communication and the hierarchy-of-effects |
| title_full | Marketing communication and the hierarchy-of-effects by Michael L. Ray |
| title_fullStr | Marketing communication and the hierarchy-of-effects by Michael L. Ray |
| title_full_unstemmed | Marketing communication and the hierarchy-of-effects by Michael L. Ray |
| title_short | Marketing communication and the hierarchy-of-effects |
| title_sort | marketing communication and the hierarchy of effects |
| work_keys_str_mv | AT raymichaell marketingcommunicationandthehierarchyofeffects |