APA (7th ed.) Citation

Ray, M. L. (1974). Three Learning Theory Traditions and their application in marketing.

Chicago Style (17th ed.) Citation

Ray, Michael L. Three Learning Theory Traditions and Their Application in Marketing. 1974.

MLA (9th ed.) Citation

Ray, Michael L. Three Learning Theory Traditions and Their Application in Marketing. 1974.

Warning: These citations may not always be 100% accurate.