APA (7th ed.) Citation

Little, J. D. (1976). Optimal adaptive Control: A multivariate model for marketing applications. Massachusetts Inst. of Technology.

Chicago Style (17th ed.) Citation

Little, John D. Optimal Adaptive Control: A Multivariate Model for Marketing Applications. Cambridge, Mass: Massachusetts Inst. of Technology, 1976.

MLA (9th ed.) Citation

Little, John D. Optimal Adaptive Control: A Multivariate Model for Marketing Applications. Massachusetts Inst. of Technology, 1976.