APA (7th ed.) Citation

Schmitt, B. (2008). Handbook on brand and experience management. Elgar.

Chicago Style (17th ed.) Citation

Schmitt, Bernd. Handbook on Brand and Experience Management. Cheltenham [u.a.]: Elgar, 2008.

MLA (9th ed.) Citation

Schmitt, Bernd. Handbook on Brand and Experience Management. Elgar, 2008.