Corporate branding: purpose, people, process ; towards the second wave of corporate branding
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Copenhagen
Copenhagen Business School Press
2005
|
| Ausgabe: | 1. ed., 2. impr. |
| Schlagworte: | |
| Beschreibung: | 252 S. graph. Darst. |
| ISBN: | 8763001403 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804139885088473088 |
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| building | Verbundindex |
| bvnumber | BV024103099 |
| classification_rvk | QP 323 |
| ctrlnum | (OCoLC)916401941 (DE-599)BVBBV024103099 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed., 2. impr. |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV024103099 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:51:11Z |
| institution | BVB |
| isbn | 8763001403 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017970960 |
| oclc_num | 916401941 |
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| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | 252 S. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Copenhagen Business School Press |
| record_format | marc |
| spelling | Corporate branding purpose, people, process ; towards the second wave of corporate branding ed. by Majken Schultz ... 1. ed., 2. impr. Copenhagen Copenhagen Business School Press 2005 252 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Marke (DE-588)4074577-6 s DE-604 Markenpolitik (DE-588)4144679-3 s Corporate Identity (DE-588)4193565-2 s 1\p DE-604 Schultz, Majken Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Corporate branding purpose, people, process ; towards the second wave of corporate branding Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4061963-1 (DE-588)4193565-2 (DE-588)4143413-4 |
| title | Corporate branding purpose, people, process ; towards the second wave of corporate branding |
| title_auth | Corporate branding purpose, people, process ; towards the second wave of corporate branding |
| title_exact_search | Corporate branding purpose, people, process ; towards the second wave of corporate branding |
| title_full | Corporate branding purpose, people, process ; towards the second wave of corporate branding ed. by Majken Schultz ... |
| title_fullStr | Corporate branding purpose, people, process ; towards the second wave of corporate branding ed. by Majken Schultz ... |
| title_full_unstemmed | Corporate branding purpose, people, process ; towards the second wave of corporate branding ed. by Majken Schultz ... |
| title_short | Corporate branding |
| title_sort | corporate branding purpose people process towards the second wave of corporate branding |
| title_sub | purpose, people, process ; towards the second wave of corporate branding |
| topic | Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | Marke Markenpolitik Unternehmen Corporate Identity Aufsatzsammlung |
| work_keys_str_mv | AT schultzmajken corporatebrandingpurposepeopleprocesstowardsthesecondwaveofcorporatebranding |