Marketing-Konzeption: Grundlagen des ziel-strategischen und operativen Marketing-Managements
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
2001
|
| Ausgabe: | 7., vollst. überarb. und erw. Aufl. |
| Schlagworte: | |
| Beschreibung: | XXI, 976 S. graph. Darst. |
| ISBN: | 3800621169 |
Internformat
MARC
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| 250 | |a 7., vollst. überarb. und erw. Aufl. | ||
| 264 | 1 | |a München |b Vahlen |c 2001 | |
| 300 | |a XXI, 976 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804139725586432000 |
|---|---|
| any_adam_object | |
| author | Becker, Jochen |
| author_facet | Becker, Jochen |
| author_role | aut |
| author_sort | Becker, Jochen |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV024033145 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)722921582 (DE-599)BVBBV024033145 |
| discipline | Wirtschaftswissenschaften |
| edition | 7., vollst. überarb. und erw. Aufl. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV024033145 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:48:39Z |
| institution | BVB |
| isbn | 3800621169 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017902206 |
| oclc_num | 722921582 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | XXI, 976 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Vahlen |
| record_format | marc |
| spelling | Becker, Jochen Verfasser aut Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements von Jochen Becker 7., vollst. überarb. und erw. Aufl. München Vahlen 2001 XXI, 976 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingkonzept (DE-588)4120696-4 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Becker, Jochen Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4120696-4 (DE-588)4124261-0 (DE-588)4123623-3 |
| title | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| title_auth | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| title_exact_search | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| title_full | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements von Jochen Becker |
| title_fullStr | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements von Jochen Becker |
| title_full_unstemmed | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements von Jochen Becker |
| title_short | Marketing-Konzeption |
| title_sort | marketing konzeption grundlagen des ziel strategischen und operativen marketing managements |
| title_sub | Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Marketingmanagement Marketingkonzept Strategisches Management Lehrbuch |
| work_keys_str_mv | AT beckerjochen marketingkonzeptiongrundlagendeszielstrategischenundoperativenmarketingmanagements |