Marketing-Ästhetik: strategisches Management von Marken, Identity und Image
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
München ; Düsseldorf
Econ-Verl.
1998
|
| Schlagworte: | |
| Beschreibung: | 416 S. Ill., graph. Darst. |
| ISBN: | 3430180236 |
Internformat
MARC
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| 240 | 1 | 0 | |a Marketing aesthetics |
| 245 | 1 | 0 | |a Marketing-Ästhetik |b strategisches Management von Marken, Identity und Image |c Bernd Schmitt ; Alex Simonson |
| 264 | 1 | |a München ; Düsseldorf |b Econ-Verl. |c 1998 | |
| 300 | |a 416 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Ästhetik |0 (DE-588)4000626-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Simonson, Alex |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Schmitt, Bernd Simonson, Alex |
| author_facet | Schmitt, Bernd Simonson, Alex |
| author_role | aut aut |
| author_sort | Schmitt, Bernd |
| author_variant | b s bs a s as |
| building | Verbundindex |
| bvnumber | BV024028673 |
| ctrlnum | (OCoLC)75897008 (DE-599)BVBBV024028673 |
| format | Book |
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| id | DE-604.BV024028673 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:48:29Z |
| institution | BVB |
| isbn | 3430180236 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017897853 |
| oclc_num | 75897008 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | 416 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Econ-Verl. |
| record_format | marc |
| spelling | Schmitt, Bernd Verfasser aut Marketing aesthetics Marketing-Ästhetik strategisches Management von Marken, Identity und Image Bernd Schmitt ; Alex Simonson München ; Düsseldorf Econ-Verl. 1998 416 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ästhetik (DE-588)4000626-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Ästhetik (DE-588)4000626-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Markenpolitik (DE-588)4144679-3 s Simonson, Alex Verfasser aut |
| spellingShingle | Schmitt, Bernd Simonson, Alex Marketing-Ästhetik strategisches Management von Marken, Identity und Image Ästhetik (DE-588)4000626-8 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4000626-8 (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4124261-0 |
| title | Marketing-Ästhetik strategisches Management von Marken, Identity und Image |
| title_alt | Marketing aesthetics |
| title_auth | Marketing-Ästhetik strategisches Management von Marken, Identity und Image |
| title_exact_search | Marketing-Ästhetik strategisches Management von Marken, Identity und Image |
| title_full | Marketing-Ästhetik strategisches Management von Marken, Identity und Image Bernd Schmitt ; Alex Simonson |
| title_fullStr | Marketing-Ästhetik strategisches Management von Marken, Identity und Image Bernd Schmitt ; Alex Simonson |
| title_full_unstemmed | Marketing-Ästhetik strategisches Management von Marken, Identity und Image Bernd Schmitt ; Alex Simonson |
| title_short | Marketing-Ästhetik |
| title_sort | marketing asthetik strategisches management von marken identity und image |
| title_sub | strategisches Management von Marken, Identity und Image |
| topic | Ästhetik (DE-588)4000626-8 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Ästhetik Marketing Markenpolitik Strategisches Management |
| work_keys_str_mv | AT schmittbernd marketingaesthetics AT simonsonalex marketingaesthetics AT schmittbernd marketingasthetikstrategischesmanagementvonmarkenidentityundimage AT simonsonalex marketingasthetikstrategischesmanagementvonmarkenidentityundimage |