Promotion: advertising, publicity, personal selling, sales promotion
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1977
|
| Subjects: | |
| Item Description: | Literaturverz.: S. |
| Physical Description: | XXII, 394 S. Ill., graph. Darst. |
| ISBN: | 0137307705 |
Staff View
MARC
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Record in the Search Index
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| author | Stanley Richard E. |
| author_facet | Stanley Richard E. |
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| building | Verbundindex |
| bvnumber | BV024027379 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024027379 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:48:27Z |
| institution | BVB |
| isbn | 0137307705 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017896587 |
| oclc_num | 916075833 |
| open_access_boolean | |
| owner | DE-B170 DE-188 |
| owner_facet | DE-B170 DE-188 |
| physical | XXII, 394 S. Ill., graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Stanley Richard E. Verfasser aut Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley Englewood Cliffs, NJ Prentice-Hall 1977 XXII, 394 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz.: S. Verkaufstechnik (DE-588)4129047-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 s Verkaufstechnik (DE-588)4129047-1 s 1\p DE-604 Sales-promotion (DE-588)4076968-9 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stanley Richard E. Promotion advertising, publicity, personal selling, sales promotion Verkaufstechnik (DE-588)4129047-1 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4129047-1 (DE-588)4065541-6 (DE-588)4076968-9 |
| title | Promotion advertising, publicity, personal selling, sales promotion |
| title_auth | Promotion advertising, publicity, personal selling, sales promotion |
| title_exact_search | Promotion advertising, publicity, personal selling, sales promotion |
| title_full | Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley |
| title_fullStr | Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley |
| title_full_unstemmed | Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley |
| title_short | Promotion |
| title_sort | promotion advertising publicity personal selling sales promotion |
| title_sub | advertising, publicity, personal selling, sales promotion |
| topic | Verkaufstechnik (DE-588)4129047-1 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Verkaufstechnik Werbung Sales-promotion |
| work_keys_str_mv | AT stanleyricharde promotionadvertisingpublicitypersonalsellingsalespromotion |