Promotion: advertising, publicity, personal selling, sales promotion
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1977
|
Schlagworte: | |
Beschreibung: | Literaturverz.: S. |
Beschreibung: | XXII, 394 S. Ill., graph. Darst. |
ISBN: | 0137307705 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV024027379 | ||
003 | DE-604 | ||
005 | 20090827 | ||
007 | t | ||
008 | 090904s1977 ad|| |||| 00||| eng d | ||
020 | |a 0137307705 |9 0-13-730770-5 | ||
035 | |a (OCoLC)916075833 | ||
035 | |a (DE-599)BVBBV024027379 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-B170 |a DE-188 | ||
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
100 | 0 | |a Stanley Richard E. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Promotion |b advertising, publicity, personal selling, sales promotion |c Richard E. Stanley |
264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1977 | |
300 | |a XXII, 394 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturverz.: S. | ||
650 | 0 | 7 | |a Verkaufstechnik |0 (DE-588)4129047-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | 1 | |a Verkaufstechnik |0 (DE-588)4129047-1 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
689 | 1 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
689 | 1 | |8 2\p |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-017896587 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804139712783319040 |
---|---|
any_adam_object | |
author | Stanley Richard E. |
author_facet | Stanley Richard E. |
author_role | aut |
author_sort | Stanley Richard E. |
author_variant | s r e sre |
building | Verbundindex |
bvnumber | BV024027379 |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)916075833 (DE-599)BVBBV024027379 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01426nam a2200397 c 4500</leader><controlfield tag="001">BV024027379</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090827 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090904s1977 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0137307705</subfield><subfield code="9">0-13-730770-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916075833</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024027379</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="0" ind2=" "><subfield code="a">Stanley Richard E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotion</subfield><subfield code="b">advertising, publicity, personal selling, sales promotion</subfield><subfield code="c">Richard E. Stanley</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">1977</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 394 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz.: S.</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verkaufstechnik</subfield><subfield code="0">(DE-588)4129047-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verkaufstechnik</subfield><subfield code="0">(DE-588)4129047-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017896587</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
id | DE-604.BV024027379 |
illustrated | Illustrated |
indexdate | 2024-07-09T21:48:27Z |
institution | BVB |
isbn | 0137307705 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017896587 |
oclc_num | 916075833 |
open_access_boolean | |
owner | DE-B170 DE-188 |
owner_facet | DE-B170 DE-188 |
physical | XXII, 394 S. Ill., graph. Darst. |
publishDate | 1977 |
publishDateSearch | 1977 |
publishDateSort | 1977 |
publisher | Prentice-Hall |
record_format | marc |
spelling | Stanley Richard E. Verfasser aut Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley Englewood Cliffs, NJ Prentice-Hall 1977 XXII, 394 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz.: S. Verkaufstechnik (DE-588)4129047-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 s Verkaufstechnik (DE-588)4129047-1 s 1\p DE-604 Sales-promotion (DE-588)4076968-9 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Stanley Richard E. Promotion advertising, publicity, personal selling, sales promotion Verkaufstechnik (DE-588)4129047-1 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
subject_GND | (DE-588)4129047-1 (DE-588)4065541-6 (DE-588)4076968-9 |
title | Promotion advertising, publicity, personal selling, sales promotion |
title_auth | Promotion advertising, publicity, personal selling, sales promotion |
title_exact_search | Promotion advertising, publicity, personal selling, sales promotion |
title_full | Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley |
title_fullStr | Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley |
title_full_unstemmed | Promotion advertising, publicity, personal selling, sales promotion Richard E. Stanley |
title_short | Promotion |
title_sort | promotion advertising publicity personal selling sales promotion |
title_sub | advertising, publicity, personal selling, sales promotion |
topic | Verkaufstechnik (DE-588)4129047-1 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
topic_facet | Verkaufstechnik Werbung Sales-promotion |
work_keys_str_mv | AT stanleyricharde promotionadvertisingpublicitypersonalsellingsalespromotion |