Praktisches Werbe- und Marketing-ABC:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Freiburg (Breisgau)
Creativ coll.
1993
|
| Ausgabe: | 2. Aufl. |
| Schriftenreihe: | Praktische Reihe der Creativ collection
|
| Schlagworte: | |
| Beschreibung: | 244 S. Ill., Kt. |
| ISBN: | 3929709015 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023936493 | ||
| 003 | DE-604 | ||
| 005 | 20201209 | ||
| 007 | t | ||
| 008 | 090904s1993 ab|| e||| 00||| ger d | ||
| 020 | |a 3929709015 |9 3-929709-01-5 | ||
| 035 | |a (OCoLC)75302752 | ||
| 035 | |a (DE-599)BVBBV023936493 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-B170 |a DE-634 |a DE-11 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hofe, Klaus G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Praktisches Werbe- und Marketing-ABC |c Klaus G. Hofe |
| 250 | |a 2. Aufl. | ||
| 264 | 1 | |a Freiburg (Breisgau) |b Creativ coll. |c 1993 | |
| 300 | |a 244 S. |b Ill., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Praktische Reihe der Creativ collection | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wörterbuch |0 (DE-588)4066724-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeagentur |0 (DE-588)4065521-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4014986-9 |a Enzyklopädie |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbeagentur |0 (DE-588)4065521-0 |D s |
| 689 | 2 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017807713 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804139492518395904 |
|---|---|
| any_adam_object | |
| author | Hofe, Klaus G. |
| author_facet | Hofe, Klaus G. |
| author_role | aut |
| author_sort | Hofe, Klaus G. |
| author_variant | k g h kg kgh |
| building | Verbundindex |
| bvnumber | BV023936493 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75302752 (DE-599)BVBBV023936493 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01790nam a2200493 c 4500</leader><controlfield tag="001">BV023936493</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201209 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090904s1993 ab|| e||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3929709015</subfield><subfield code="9">3-929709-01-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75302752</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023936493</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hofe, Klaus G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Praktisches Werbe- und Marketing-ABC</subfield><subfield code="c">Klaus G. Hofe</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Freiburg (Breisgau)</subfield><subfield code="b">Creativ coll.</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">244 S.</subfield><subfield code="b">Ill., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Praktische Reihe der Creativ collection</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeagentur</subfield><subfield code="0">(DE-588)4065521-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4014986-9</subfield><subfield code="a">Enzyklopädie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbeagentur</subfield><subfield code="0">(DE-588)4065521-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017807713</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4014986-9 Enzyklopädie gnd-content |
| genre_facet | Enzyklopädie |
| id | DE-604.BV023936493 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:44:57Z |
| institution | BVB |
| isbn | 3929709015 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017807713 |
| oclc_num | 75302752 |
| open_access_boolean | |
| owner | DE-B170 DE-634 DE-11 |
| owner_facet | DE-B170 DE-634 DE-11 |
| physical | 244 S. Ill., Kt. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Creativ coll. |
| record_format | marc |
| series2 | Praktische Reihe der Creativ collection |
| spelling | Hofe, Klaus G. Verfasser aut Praktisches Werbe- und Marketing-ABC Klaus G. Hofe 2. Aufl. Freiburg (Breisgau) Creativ coll. 1993 244 S. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier Praktische Reihe der Creativ collection Werbung (DE-588)4065541-6 gnd rswk-swf Wörterbuch (DE-588)4066724-8 gnd rswk-swf Werbeagentur (DE-588)4065521-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content Marketing (DE-588)4037589-4 s Wörterbuch (DE-588)4066724-8 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Werbeagentur (DE-588)4065521-0 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hofe, Klaus G. Praktisches Werbe- und Marketing-ABC Werbung (DE-588)4065541-6 gnd Wörterbuch (DE-588)4066724-8 gnd Werbeagentur (DE-588)4065521-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4066724-8 (DE-588)4065521-0 (DE-588)4037589-4 (DE-588)4014986-9 |
| title | Praktisches Werbe- und Marketing-ABC |
| title_auth | Praktisches Werbe- und Marketing-ABC |
| title_exact_search | Praktisches Werbe- und Marketing-ABC |
| title_full | Praktisches Werbe- und Marketing-ABC Klaus G. Hofe |
| title_fullStr | Praktisches Werbe- und Marketing-ABC Klaus G. Hofe |
| title_full_unstemmed | Praktisches Werbe- und Marketing-ABC Klaus G. Hofe |
| title_short | Praktisches Werbe- und Marketing-ABC |
| title_sort | praktisches werbe und marketing abc |
| topic | Werbung (DE-588)4065541-6 gnd Wörterbuch (DE-588)4066724-8 gnd Werbeagentur (DE-588)4065521-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Werbung Wörterbuch Werbeagentur Marketing Enzyklopädie |
| work_keys_str_mv | AT hofeklausg praktischeswerbeundmarketingabc |