APA (7th ed.) Citation

Palmer, A. (1998). Principles of services marketing (2. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 2. ed. London [u.a.]: McGraw-Hill, 1998.

MLA (9th ed.) Citation

Palmer, Adrian. Principles of Services Marketing. 2. ed. McGraw-Hill, 1998.