Construction marketing: a professional approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Telford
1992
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 138 S. |
| ISBN: | 0727716522 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Introduction
1 Marketing construction services 1
2 Marketing strategy 15
3 Markets, products and competition 37
4 Information 55
5 Getting the enquiry 71
6 Getting the contract 85
7 Image, identity and brochures 93
8 Secondary activities 105
9 Press and publicity 109
10 Meetings, interviews and negotiations 117
11 The marketing audit 125
Suggested further reading 135
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:37:16Z |
| institution | BVB |
| isbn | 0727716522 |
| language | English |
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| spelling | Pearce, Paul Verfasser aut Construction marketing a professional approach Paul Pearce London Telford 1992 138 S. txt rdacontent n rdamedia nc rdacarrier Bauwirtschaft (DE-588)4069177-9 gnd rswk-swf Bauwirtschaft (DE-588)4069177-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017451328&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Construction marketing a professional approach |
| title_auth | Construction marketing a professional approach |
| title_exact_search | Construction marketing a professional approach |
| title_full | Construction marketing a professional approach Paul Pearce |
| title_fullStr | Construction marketing a professional approach Paul Pearce |
| title_full_unstemmed | Construction marketing a professional approach Paul Pearce |
| title_short | Construction marketing |
| title_sort | construction marketing a professional approach |
| title_sub | a professional approach |
| topic | Bauwirtschaft (DE-588)4069177-9 gnd |
| topic_facet | Bauwirtschaft |
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