Competitive marketing strategy for Europe: developing, maintaining, defending competitive advantage
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Macmillan
1994
|
| Subjects: | |
| Physical Description: | XI, 370 S. graph. Darst. |
| ISBN: | 0333613511 |
Staff View
MARC
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| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV023808999 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:37:16Z |
| institution | BVB |
| isbn | 0333613511 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017451168 |
| oclc_num | 916029264 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | XI, 370 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Brown, Linden Verfasser aut Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage Linden Brown and Malcolm H. B. McDonald London Macmillan 1994 XI, 370 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Fallstudie (DE-588)4124897-1 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Europa (DE-588)4015701-5 g Strategisches Management (DE-588)4124261-0 s 1\p DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brown, Linden McDonald, Malcolm 1938- Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage Marketing (DE-588)4037589-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategisches Management (DE-588)4124261-0 gnd Fallstudie (DE-588)4124897-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4200234-5 (DE-588)4124261-0 (DE-588)4124897-1 (DE-588)4015701-5 |
| title | Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage |
| title_auth | Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage |
| title_exact_search | Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage |
| title_full | Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage Linden Brown and Malcolm H. B. McDonald |
| title_fullStr | Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage Linden Brown and Malcolm H. B. McDonald |
| title_full_unstemmed | Competitive marketing strategy for Europe developing, maintaining, defending competitive advantage Linden Brown and Malcolm H. B. McDonald |
| title_short | Competitive marketing strategy for Europe |
| title_sort | competitive marketing strategy for europe developing maintaining defending competitive advantage |
| title_sub | developing, maintaining, defending competitive advantage |
| topic | Marketing (DE-588)4037589-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategisches Management (DE-588)4124261-0 gnd Fallstudie (DE-588)4124897-1 gnd |
| topic_facet | Marketing Wettbewerbsstrategie Strategisches Management Fallstudie Europa |
| work_keys_str_mv | AT brownlinden competitivemarketingstrategyforeuropedevelopingmaintainingdefendingcompetitiveadvantage AT mcdonaldmalcolm competitivemarketingstrategyforeuropedevelopingmaintainingdefendingcompetitiveadvantage |