APA (7th ed.) Citation

Brown, L., & McDonald, M. (1994). Competitive marketing strategy for Europe: Developing, maintaining, defending competitive advantage. Macmillan.

Chicago Style (17th ed.) Citation

Brown, Linden, and Malcolm McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining, Defending Competitive Advantage. London: Macmillan, 1994.

MLA (9th ed.) Citation

Brown, Linden, and Malcolm McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining, Defending Competitive Advantage. Macmillan, 1994.