Verfügbarkeit: Global marketing management

Global marketing management:

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Bibliographische Detailangaben
Hauptverfasser:	Kotabe, Masaaki 1954- (VerfasserIn), Helsen, Kristiaan (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, NJ Wiley 2007
Ausgabe:	4. rev. ed.
Schlagworte:	Multinationales Unternehmen Internationales Marketing Marketingmanagement Globalisierung Produktmanagement Internationaler Wettbewerb
Beschreibung:	XXII, 682 S. Ill., graph. Darst., Kt.
ISBN:	0471755273

Internformat

MARC


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245	1	0	\|a Global marketing management \|c Masaaki Kotabe ; Kristiaan Helsen
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300			\|a XXII, 682 S. \|b Ill., graph. Darst., Kt.
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Datensatz im Suchindex

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author	Kotabe, Masaaki 1954- Helsen, Kristiaan
author_GND	(DE-588)137231857
author_facet	Kotabe, Masaaki 1954- Helsen, Kristiaan
author_role	aut aut
author_sort	Kotabe, Masaaki 1954-
author_variant	m k mk k h kh
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bvnumber	BV023801436
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ctrlnum	(OCoLC)635009360 (DE-599)BVBBV023801436
dewey-full	658.84
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.84
dewey-search	658.84
dewey-sort	3658.84
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	4. rev. ed.
format	Book
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illustrated	Illustrated
indexdate	2024-07-09T21:37:07Z
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isbn	0471755273
language	English
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spelling	Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Global marketing management Masaaki Kotabe ; Kristiaan Helsen 4. rev. ed. Hoboken, NJ Wiley 2007 XXII, 682 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Internationaler Wettbewerb (DE-588)4027415-9 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Internationaler Wettbewerb (DE-588)4027415-9 s Produktmanagement (DE-588)4125960-9 s DE-604 Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Globalisierung (DE-588)4557997-0 s 2\p DE-604 Helsen, Kristiaan Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4075092-9 (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4557997-0 (DE-588)4125960-9 (DE-588)4027415-9
title	Global marketing management
title_auth	Global marketing management
title_exact_search	Global marketing management
title_full	Global marketing management Masaaki Kotabe ; Kristiaan Helsen
title_fullStr	Global marketing management Masaaki Kotabe ; Kristiaan Helsen
title_full_unstemmed	Global marketing management Masaaki Kotabe ; Kristiaan Helsen
title_short	Global marketing management
title_sort	global marketing management
topic	Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Globalisierung (DE-588)4557997-0 gnd Produktmanagement (DE-588)4125960-9 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd
topic_facet	Multinationales Unternehmen Internationales Marketing Marketingmanagement Globalisierung Produktmanagement Internationaler Wettbewerb
work_keys_str_mv	AT kotabemasaaki globalmarketingmanagement AT helsenkristiaan globalmarketingmanagement

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