B2B Brand Management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin [u.a.]
Springer
2006
|
| Edition: | 1. ed. |
| Subjects: | |
| Physical Description: | XVI, 357 S. Ill., graph. Darst. |
| ISBN: | 9783540447290 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023799700 | ||
| 003 | DE-604 | ||
| 005 | 20200107 | ||
| 007 | t | ||
| 008 | 060809s2006 ad|| |||| 00||| eng d | ||
| 020 | |a 9783540447290 |9 978-3-540-44729-0 | ||
| 035 | |a (OCoLC)315215559 | ||
| 035 | |a (DE-599)BVBBV023799700 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 658.82 | |
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a B2B Brand Management |c Philip Kotler ; Waldemar Pfoertsch |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 2006 | |
| 300 | |a XVI, 357 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Industrieprodukt |0 (DE-588)4161622-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Industrieprodukt |0 (DE-588)4161622-4 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Pfoertsch, Waldemar |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017441901 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804138997286436864 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Pfoertsch, Waldemar |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Pfoertsch, Waldemar |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk w p wp |
| building | Verbundindex |
| bvnumber | BV023799700 |
| ctrlnum | (OCoLC)315215559 (DE-599)BVBBV023799700 |
| dewey-full | 658.82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01410nam a2200397zc 4500</leader><controlfield tag="001">BV023799700</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200107 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">060809s2006 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783540447290</subfield><subfield code="9">978-3-540-44729-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)315215559</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023799700</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.82</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">B2B Brand Management</subfield><subfield code="c">Philip Kotler ; Waldemar Pfoertsch</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin [u.a.]</subfield><subfield code="b">Springer</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 357 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Industrieprodukt</subfield><subfield code="0">(DE-588)4161622-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Industrieprodukt</subfield><subfield code="0">(DE-588)4161622-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pfoertsch, Waldemar</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017441901</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV023799700 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:37:04Z |
| institution | BVB |
| isbn | 9783540447290 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017441901 |
| oclc_num | 315215559 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | XVI, 357 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Springer |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut B2B Brand Management Philip Kotler ; Waldemar Pfoertsch 1. ed. Berlin [u.a.] Springer 2006 XVI, 357 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Industrieprodukt (DE-588)4161622-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Industrieprodukt (DE-588)4161622-4 s Markenpolitik (DE-588)4144679-3 s Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Pfoertsch, Waldemar Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Pfoertsch, Waldemar B2B Brand Management Business-to-Business-Marketing (DE-588)4631075-7 gnd Industrieprodukt (DE-588)4161622-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4161622-4 (DE-588)4144679-3 (DE-588)4522595-3 |
| title | B2B Brand Management |
| title_auth | B2B Brand Management |
| title_exact_search | B2B Brand Management |
| title_full | B2B Brand Management Philip Kotler ; Waldemar Pfoertsch |
| title_fullStr | B2B Brand Management Philip Kotler ; Waldemar Pfoertsch |
| title_full_unstemmed | B2B Brand Management Philip Kotler ; Waldemar Pfoertsch |
| title_short | B2B Brand Management |
| title_sort | b2b brand management |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Industrieprodukt (DE-588)4161622-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business-to-Business-Marketing Industrieprodukt Markenpolitik Fallstudiensammlung |
| work_keys_str_mv | AT kotlerphilip b2bbrandmanagement AT pfoertschwaldemar b2bbrandmanagement |