Media institutions and audiences: key concepts in media studies
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave
2002
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| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 235 S. Ill., graph. Darst. |
| ISBN: | 0333658701 9780333658703 0333658698 9780333658697 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Acknowledgements x
Series Preface xi
Introduction 1
1 The Media Business 6
1.1 Introduction 6
1.2 Hollywood: a business history 7
1.3 Contemporary Hollywood: the high concept 10
1.4 Synergy 16
1.5 Viacom 19
1.6 Broadcasting 21
1.7 The press 23
1.8 News Corporation 29
1.9 Convergence and the Internet 31
1.10 Conclusion 33
2 Regulation and Censorship 35
2.1 Introduction 35
2.2 British legal regulations 36
2.3 Self-regulation - Press Complaints Commission 40
2.4 Freedom of information 41
2.5 British broadcasting regulation 42
2.6 Public service broadcasting 44
2.7 Classification or censorship? 53
2.8 Pressure groups 60
2.9 Institutional practices 62
2.10 Conclusion 63
3 Media Texts as Commodities 65
3.1 Introduction 65
3.2 Films 66
3.3 Stars, celebrities and personalities 70
3.4 The effect of advertising on newspapers 73
vii
CONTENTS
3.5 Commercial broadcasting 78
3.6 Media imperialism 79
3.7 Music as commodity - MTV 86
3.8 News and the developing world 88
3.9 Eurocentrism 90
3.10 Conclusion 91
4 Marketing and Public Relations 92
4.1 Introduction 92
4.2 Marketing mix 92
4.3 Advertising 99
4.4 Branding 100
4.5 Public relations (PR) 109
4.6 Vortex of publicity 112
4.7 The Net future? 117
4.8 Conclusion 119
5 The Independent and the Alternative 120
5.1 Introduction 120
5.2 Definitions of independence and alternative 120
5.3 Independent film 122
5.4 Crossing over: the commodification of the oppositional 127
5.5 Music, mediation and industry 134
5.6 Access programmes 142
5.7 Conclusion 143
6 Approaches to Audiences 144
6.1 Introduction 144
6.2 The effects debate (the hypodermic model) 145
6.3 The uses and gratifications theory 156
6.4 Encoding/decoding 171
6.5 Ethnography 173
6.6 Conclusion 179
7 Defining and Persuading Audiences 180
7.1 Introduction 180
7.2 Audience classification 181
7.3 Persuasion 188
7.4 Audiences and scheduling 195
7.5 Modes of address 200
7.6 Sub-cultural groups 201
7.7 Conclusion 205
viii
CONTENTS
8 Audience as Citizens 206
8.1 Introduction 206
8.2 Information and knowledge 207
8.3 Representation and access 217
8.4 Conclusion 221
Bibliography 223
Index 231
ix
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| indexdate | 2024-07-09T21:36:55Z |
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| isbn | 0333658701 9780333658703 0333658698 9780333658697 |
| language | English |
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| physical | XII, 235 S. Ill., graph. Darst. |
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| spelling | Lacey, Nick Verfasser aut Media institutions and audiences key concepts in media studies Nick Lacey 1. publ. Basingstoke [u.a.] Palgrave 2002 XII, 235 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Medienwissenschaft (DE-588)4169194-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Publikumsforschung (DE-588)4310038-7 gnd rswk-swf Medienwissenschaft (DE-588)4169194-5 s Publikumsforschung (DE-588)4310038-7 s Massenmedien (DE-588)4037877-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017434535&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lacey, Nick Media institutions and audiences key concepts in media studies Medienwissenschaft (DE-588)4169194-5 gnd Massenmedien (DE-588)4037877-9 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| subject_GND | (DE-588)4169194-5 (DE-588)4037877-9 (DE-588)4310038-7 |
| title | Media institutions and audiences key concepts in media studies |
| title_auth | Media institutions and audiences key concepts in media studies |
| title_exact_search | Media institutions and audiences key concepts in media studies |
| title_full | Media institutions and audiences key concepts in media studies Nick Lacey |
| title_fullStr | Media institutions and audiences key concepts in media studies Nick Lacey |
| title_full_unstemmed | Media institutions and audiences key concepts in media studies Nick Lacey |
| title_short | Media institutions and audiences |
| title_sort | media institutions and audiences key concepts in media studies |
| title_sub | key concepts in media studies |
| topic | Medienwissenschaft (DE-588)4169194-5 gnd Massenmedien (DE-588)4037877-9 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| topic_facet | Medienwissenschaft Massenmedien Publikumsforschung |
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