The big idea: how business innovators get great ideas to market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Dearborn
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 229 S. |
| ISBN: | 0793148375 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vi
1. The Impossible Dream 1
Vive la France
The Story of Teflon 2
Lazy Bones Jones
How the Remote Control Came to Be 8
Velcro
Re-creating Nature s Velvet Crochet 14
From Radar Waves to the Radar Range
The Surprise Discovery of the Microwave Oven 19
The Great Pumpkin Center
Birthplace of USA Today 25
2. Radicals in Blue 33
Guinea Pig B
The Experiment That Created the Geodesic Dome 34
A Growth Industry
The Revolutionary Development of Viagra 42
Educating a Nation
The Difficult Task of Bringing Tampax to Market 47
From a Cocktail Party to the Moon
Silly Putty s Wild Ride 55
Hi
iv Contents
3. If You Build It, They Will Come 63
Divine Intervention
The Inspiration for Post-it Notes 64
Here Kitty, Kitty
Creating a Demand for Kitty Litter 69
The Mach 3 Razor
The Tall Task of Replacing the Best a Man Can Get 73
It s Party Time
The Remarkable Marketing of Tupperware 79
Brushing Up
Convincing America of the Benefits of Crest 85
4. Money, It s a Drag 91
Bottoms Up
Diapering a Nation with Pampers 92
The Third Time s a Charm
The Evolution of the Palm Pilot 96
All in the Family
Funding the Production of Trivial Pursuit 106
A Stroke of Genius
Liquid Paper s Artistic Beginnings 113
5. The Best Laid Plans of Mice
and Men 121
Pong
Giving Birth to a Video Nation 122
Cola War Casualty
The Backlash Against New Coke 128
Mismanaging Innovation
The Collapse of DeLorean 138
Lisa
Computing s Most Innovative Failure 144
Contents V
6. Resistance Is Futile 149
A Call to Action
How the Cell Phone Overcame Government
Bureaucracy 150
The New Volkswagen Beetle
A Friendship Rekindled 155
The Big Cheese
The Man Behind the Computer Mouse 161
Battling Depression
Resisting the Opposition to Prozac 171
7. Patience Is a Virtue 179
Worth the Wait
Barbie s Long Road to the Prom 180
Instant Images
The Split-Second Vision That Developed into the Polaroid
Camera 187
The First Xerox Machine
The Slow Journey to Quick Copies 193
Freedom Fighter
Liberating People from Wheelchairs with the iBot 201
8. The Seven Great Lessons of
Innovation 207
1. Think of Things That Never Were and Ask, Why
Not? 208
2. The Power of One 209
3. Keep It Simple, Stupid 212
4. First Is Best 214
5. Try, Try Again 216
6. Risky Business 217
7. Synergy Is Necessary 218
Whatever You Can Do, Begin It 220
References 221
Index 223
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| spelling | Strauss, Steven D. Verfasser aut The big idea how business innovators get great ideas to market Steven D. Strauss Chicago, Ill. Dearborn 2002 X, 229 S. txt rdacontent n rdamedia nc rdacarrier Produktinnovation (DE-588)4047346-6 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Produktinnovation (DE-588)4047346-6 s Markteintrittsstrategie (DE-588)4326311-2 s DE-604 Neues Produkt (DE-588)4171552-4 s Innovation (DE-588)4027089-0 s Marketing (DE-588)4037589-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017430380&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Strauss, Steven D. The big idea how business innovators get great ideas to market Produktinnovation (DE-588)4047346-6 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Innovation (DE-588)4027089-0 gnd |
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| title | The big idea how business innovators get great ideas to market |
| title_auth | The big idea how business innovators get great ideas to market |
| title_exact_search | The big idea how business innovators get great ideas to market |
| title_full | The big idea how business innovators get great ideas to market Steven D. Strauss |
| title_fullStr | The big idea how business innovators get great ideas to market Steven D. Strauss |
| title_full_unstemmed | The big idea how business innovators get great ideas to market Steven D. Strauss |
| title_short | The big idea |
| title_sort | the big idea how business innovators get great ideas to market |
| title_sub | how business innovators get great ideas to market |
| topic | Produktinnovation (DE-588)4047346-6 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Innovation (DE-588)4027089-0 gnd |
| topic_facet | Produktinnovation Neues Produkt Marketing Markteintrittsstrategie Innovation Fallstudiensammlung |
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