Marketing research: state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Assoc.
2000
|
| Subjects: | |
| Physical Description: | XIV, 666 S. graph. Darst. |
| ISBN: | 0877572836 |
Staff View
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Record in the Search Index
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| indexdate | 2024-07-09T21:36:46Z |
| institution | BVB |
| isbn | 0877572836 |
| language | English |
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| physical | XIV, 666 S. graph. Darst. |
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| publisher | American Marketing Assoc. |
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| spelling | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society Chuck Chakrapani (ed.) Chicago, Ill. American Marketing Assoc. 2000 XIV, 666 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s DE-188 Chakrapani, Chuck edt |
| spellingShingle | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society |
| title_auth | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society |
| title_exact_search | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society |
| title_full | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society Chuck Chakrapani (ed.) |
| title_fullStr | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society Chuck Chakrapani (ed.) |
| title_full_unstemmed | Marketing research state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society Chuck Chakrapani (ed.) |
| title_short | Marketing research |
| title_sort | marketing research state of the art perspectives handbook of the american marketing association professional marketing research society |
| title_sub | state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingforschung |
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