Marketing management and strategy:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Prentice Hall
2000
|
| Edition: | 2. ed., [Nachdr.] |
| Subjects: | |
| Physical Description: | XVII, 465 S. graph. Darst. |
| ISBN: | 0132622394 |
Staff View
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Record in the Search Index
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| author | Doyle, Peter 1943-2003 |
| author_GND | (DE-588)130298689 |
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| author_sort | Doyle, Peter 1943-2003 |
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| building | Verbundindex |
| bvnumber | BV023781717 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)915865539 (DE-599)BVBBV023781717 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV023781717 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:36:41Z |
| institution | BVB |
| isbn | 0132622394 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017423929 |
| oclc_num | 915865539 |
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| owner | DE-634 |
| owner_facet | DE-634 |
| physical | XVII, 465 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Doyle, Peter 1943-2003 Verfasser (DE-588)130298689 aut Marketing management and strategy Peter Doyle 2. ed., [Nachdr.] Harlow [u.a.] Prentice Hall 2000 XVII, 465 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Doyle, Peter 1943-2003 Marketing management and strategy Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4168907-0 |
| title | Marketing management and strategy |
| title_auth | Marketing management and strategy |
| title_exact_search | Marketing management and strategy |
| title_full | Marketing management and strategy Peter Doyle |
| title_fullStr | Marketing management and strategy Peter Doyle |
| title_full_unstemmed | Marketing management and strategy Peter Doyle |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Strategisches Management Marketing Marketingstrategie Marketingmanagement |
| work_keys_str_mv | AT doylepeter marketingmanagementandstrategy |