APA (7th ed.) Citation

Doyle, P. (2000). Marketing management and strategy (2. ed., [Nachdr.].). Prentice Hall.

Chicago Style (17th ed.) Citation

Doyle, Peter. Marketing Management and Strategy. 2. ed., [Nachdr.]. Harlow [u.a.]: Prentice Hall, 2000.

MLA (9th ed.) Citation

Doyle, Peter. Marketing Management and Strategy. 2. ed., [Nachdr.]. Prentice Hall, 2000.