APA-Zitierstil (7. Ausg.)

Lovelock, C. H., & Wright, L. (1999). Principles of services marketing and management. Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Lovelock, Christopher H., und Lauren Wright. Principles of Services Marketing and Management. Upper Saddle River, N.J. [u.a.]: Prentice Hall, 1999.

MLA-Zitierstil (9. Ausg.)

Lovelock, Christopher H., und Lauren Wright. Principles of Services Marketing and Management. Prentice Hall, 1999.