Total innovation: how to develop the products that your customers want
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Pitman Publ.
1995
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 218 S. |
| ISBN: | 0273612611 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
1 INTRODUCTION i
2 FROM IDEA TO PRODUCT 14
3 THE NEW PRODUCTS SCHEME 38
4 STEPS TO A SUCCESSFUL NEW PRODUCT 56
5 STEPS TO A SUCCESSFUL NEW SERVICE 68
6 RULES OF ENGAGEMENT: THE SANITY
CHECK 81
7 STAGE 1: FIRMING UP THE OPPORTUNITY 88
8 STAGE 2 - BEFORE GATE 2: DEFINING AND
JUSTIFYING THE PRODUCT 104
9 STAGE 3 - BEFORE GATE 3: DEVELOPING THE
PRODUCT H2
10 STAGE 4-BEFORE GATE4: PRE-LAUNCH 120
11 STAGE 5-BEFORE GATEs: LAUNCH 134
12 GETTING IT RIGHT: SOME SUCCESSFUL
PRODUCT STORIES 141
13 TAILORING THE SCHEME TO YOUR
COMPANY 187
Appendix: Answers to Worked Examples 193
Bibliography 208
Index 209
|
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| author | Bray, Stewart |
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| indexdate | 2024-07-09T21:36:15Z |
| institution | BVB |
| isbn | 0273612611 |
| language | English |
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| spelling | Bray, Stewart Verfasser aut Total innovation how to develop the products that your customers want Stewart Bray London Pitman Publ. 1995 218 S. txt rdacontent n rdamedia nc rdacarrier Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Produktinnovation (DE-588)4047346-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017401972&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bray, Stewart Total innovation how to develop the products that your customers want Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4047346-6 |
| title | Total innovation how to develop the products that your customers want |
| title_auth | Total innovation how to develop the products that your customers want |
| title_exact_search | Total innovation how to develop the products that your customers want |
| title_full | Total innovation how to develop the products that your customers want Stewart Bray |
| title_fullStr | Total innovation how to develop the products that your customers want Stewart Bray |
| title_full_unstemmed | Total innovation how to develop the products that your customers want Stewart Bray |
| title_short | Total innovation |
| title_sort | total innovation how to develop the products that your customers want |
| title_sub | how to develop the products that your customers want |
| topic | Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Produktentwicklung Produktinnovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017401972&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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