APA (7th ed.) Citation

(1994). Innovate!: Straight path to quality, customer delight, and competitive advantage. McGraw Hill.

Chicago Style (17th ed.) Citation

Innovate!: Straight Path to Quality, Customer Delight, and Competitive Advantage. New York [u.a.]: McGraw Hill, 1994.

MLA (9th ed.) Citation

Innovate!: Straight Path to Quality, Customer Delight, and Competitive Advantage. McGraw Hill, 1994.

Warning: These citations may not always be 100% accurate.