Peter, J. P., & Donnelly, J. H. (2008). A preface to marketing management (11. ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 11. ed. Boston [u.a.]: McGraw-Hill, 2008.
MLA (9th ed.) CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 11. ed. McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.