Leading through relationship marketing: how winning organizations leverage stakeholder relationships to improve business performance
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Sydney [u.a.]
McGraw-Hill
2004
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 206 S. Ill., graph. Darst. 23cm |
| ISBN: | 0074713744 |
Staff View
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Record in the Search Index
| _version_ | 1804138721952399360 |
|---|---|
| adam_text | Contents
Foreword v
Preface viii
Acknowledgments x
1 Introduction 1
2 So, what s this relationship thing all about? 8
3 It didn t happen overnight—it s been an evolution, not a
revolution 22
4 Understanding the landscape of the whole relationship—
there are lots of stakeholders! 30
5 Just because you have a relationship with a customer, don t
assume they re loyal to you! 41
6 Pick your destination and plan your route map before you
select your vehicle 49
7 Customer relationships grow over time, they don t just happen 60
8 Exploring the concept of mutual relationship valuation (MRVn) 74
9 Knowing about relationships, not guessing, driven by the data 88
10 What the customer is seeking in their relationship with
your business 97
11 All animals (relationships) were not born equal 107
1 2 Things to do that make relationship marketing a success 1 14
1 3 Give the power to your people 1 19
14 Building the wall with all the right blocks 128
1 5 Starting out on the relationship marketing journey from
simple beginnings to enterprise-wise initiatives 144
16 Focusing on important channel relationships working together
to build the relationship value 1 54
17 When it goes wrong ... 16?
18 What does the future hold for relationship marketing where
next? 172
19 The most frequently asked questions about relationship
marketing 181
o
Index 200
vii
|
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| author | Batterley, Richard |
| author_facet | Batterley, Richard |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| institution | BVB |
| isbn | 0074713744 |
| language | English |
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| physical | X, 206 S. Ill., graph. Darst. 23cm |
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| spelling | Batterley, Richard Verfasser aut Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance Richard Batterley Sydney [u.a.] McGraw-Hill 2004 X, 206 S. Ill., graph. Darst. 23cm txt rdacontent n rdamedia nc rdacarrier Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s DE-604 Kundenmanagement (DE-588)4236865-0 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017196772&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Batterley, Richard Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
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| title | Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance |
| title_auth | Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance |
| title_exact_search | Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance |
| title_full | Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance Richard Batterley |
| title_fullStr | Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance Richard Batterley |
| title_full_unstemmed | Leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance Richard Batterley |
| title_short | Leading through relationship marketing |
| title_sort | leading through relationship marketing how winning organizations leverage stakeholder relationships to improve business performance |
| title_sub | how winning organizations leverage stakeholder relationships to improve business performance |
| topic | Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Relationship marketing Kundenmanagement Beziehungsmarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017196772&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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