Batterley, R. (2004). Leading through relationship marketing: How winning organizations leverage stakeholder relationships to improve business performance. McGraw-Hill.
Chicago-Zitierstil (17. Ausg.)Batterley, Richard. Leading Through Relationship Marketing: How Winning Organizations Leverage Stakeholder Relationships to Improve Business Performance. Sydney [u.a.]: McGraw-Hill, 2004.
MLA-Zitierstil (9. Ausg.)Batterley, Richard. Leading Through Relationship Marketing: How Winning Organizations Leverage Stakeholder Relationships to Improve Business Performance. McGraw-Hill, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.