Analysis for marketing planning:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. [u.a.]
McGraw-Hill/Irwin
2002
|
| Edition: | 5th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XIII, 256 S. graph. Darst. |
| ISBN: | 0070275475 0071122249 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_GND | (DE-588)135641780 (DE-588)138781354 |
| author_facet | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_role | aut aut |
| author_sort | Lehmann, Donald R. 1944- |
| author_variant | d r l dr drl r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV023694595 |
| ctrlnum | (OCoLC)248397832 (DE-599)BVBBV023694595 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. |
| format | Book |
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| id | DE-604.BV023694595 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:32:40Z |
| institution | BVB |
| isbn | 0070275475 0071122249 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017195159 |
| oclc_num | 248397832 |
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| physical | XIII, 256 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Lehmann, Donald R. 1944- Verfasser (DE-588)135641780 aut Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer 5th ed. Boston, Mass. [u.a.] McGraw-Hill/Irwin 2002 XIII, 256 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Konkurrenzanalyse (DE-588)4165039-6 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Management (DE-588)4037278-9 s DE-604 Konkurrenzanalyse (DE-588)4165039-6 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marktanalyse (DE-588)4037624-2 s USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s 1\p DE-604 Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehmann, Donald R. 1944- Winer, Russell S. 1951- Analysis for marketing planning Konkurrenzanalyse (DE-588)4165039-6 gnd Planung (DE-588)4046235-3 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4165039-6 (DE-588)4046235-3 (DE-588)4037624-2 (DE-588)4037278-9 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | Analysis for marketing planning |
| title_auth | Analysis for marketing planning |
| title_exact_search | Analysis for marketing planning |
| title_full | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_fullStr | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_full_unstemmed | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_short | Analysis for marketing planning |
| title_sort | analysis for marketing planning |
| topic | Konkurrenzanalyse (DE-588)4165039-6 gnd Planung (DE-588)4046235-3 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Konkurrenzanalyse Planung Marktanalyse Management Marketingstrategie Marketing USA |
| work_keys_str_mv | AT lehmanndonaldr analysisformarketingplanning AT winerrussells analysisformarketingplanning |