APA-Zitierstil (7. Ausg.)

Lehmann, D. R., & Winer, R. S. (2002). Analysis for marketing planning (5th ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Lehmann, Donald R., und Russell S. Winer. Analysis for Marketing Planning. 5th ed. Boston, Mass. [u.a.]: McGraw-Hill/Irwin, 2002.

MLA-Zitierstil (9. Ausg.)

Lehmann, Donald R., und Russell S. Winer. Analysis for Marketing Planning. 5th ed. McGraw-Hill/Irwin, 2002.