Wie Werbung wirkt: Theorien und Tatsachen
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Frankfurt am Main
Fischer
1994
|
| Edition: | 25.-26. Tsd. |
| Subjects: | |
| Physical Description: | 281 S. |
| ISBN: | 3596238390 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Heller, Eva |
| author_facet | Heller, Eva |
| author_role | aut |
| author_sort | Heller, Eva |
| author_variant | e h eh |
| building | Verbundindex |
| bvnumber | BV023664445 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)636388307 (DE-599)BVBBV023664445 |
| discipline | Wirtschaftswissenschaften |
| edition | 25.-26. Tsd. |
| format | Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV023664445 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:33:24Z |
| institution | BVB |
| isbn | 3596238390 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017260790 |
| oclc_num | 636388307 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | 281 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Fischer |
| record_format | marc |
| spelling | Heller, Eva Verfasser aut Wie Werbung wirkt Theorien und Tatsachen E. Heller 25.-26. Tsd. Frankfurt am Main Fischer 1994 281 S. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Manipulation (DE-588)4037348-4 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Werbepsychologie (DE-588)4140889-5 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s Werbung (DE-588)4065541-6 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s Manipulation (DE-588)4037348-4 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heller, Eva Wie Werbung wirkt Theorien und Tatsachen Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Manipulation (DE-588)4037348-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4189647-6 (DE-588)4065541-6 (DE-588)4037348-4 (DE-588)4140889-5 (DE-588)4005203-5 (DE-588)4113937-9 |
| title | Wie Werbung wirkt Theorien und Tatsachen |
| title_auth | Wie Werbung wirkt Theorien und Tatsachen |
| title_exact_search | Wie Werbung wirkt Theorien und Tatsachen |
| title_full | Wie Werbung wirkt Theorien und Tatsachen E. Heller |
| title_fullStr | Wie Werbung wirkt Theorien und Tatsachen E. Heller |
| title_full_unstemmed | Wie Werbung wirkt Theorien und Tatsachen E. Heller |
| title_short | Wie Werbung wirkt |
| title_sort | wie werbung wirkt theorien und tatsachen |
| title_sub | Theorien und Tatsachen |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Manipulation (DE-588)4037348-4 gnd Werbepsychologie (DE-588)4140889-5 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Verbraucherverhalten Werbewirkung Werbung Manipulation Werbepsychologie Beeinflussung Hochschulschrift |
| work_keys_str_mv | AT hellereva wiewerbungwirkttheorienundtatsachen |